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Business Details
34 Years
experience
Your Trusted Luxury Wedding Planner in Michigan
All Grand Events was founded in 1992 with a vision to redefine luxury wedding and event planning in Michigan. Our journey began in East Lansing, where we initially offered rental and floral design services. In 2013, Emily and Tyler Dawson acquired the business, pivoting our focus to specialized floral and event design across the Midwest. Over the past decade, we have cultivated a reputation for exceptional customer service, organic floral artistry, and bespoke event design that captures each client's unique story. Our expertise spans both corporate and wedding events, with a 50/50 split in clientele since 2019, when we expanded to offer exclusive wedding planning services. Our team combines decades of industry experience with innovative design approaches, maintaining strong vendor relationships to deliver unparalleled results.

We prioritize personalized service, ensuring every detail reflects our clients' visions while adhering to strict timelines and budgets. Our commitment to excellence has earned us recognition as one of Michigan's premier luxury wedding planners, serving clients from Grand Rapids to Metro Detroit. We continuously invest in professional development, sharing our expertise through mentorship programs and educational resources for aspiring planners. Our dedication to quality, creativity, and client satisfaction remains unwavering as we continue to evolve and elevate the event industry standards.
Services
Wedding planning Floral design Event design Corporate events Mentorship programs
Details
  • Year established: 1992
Highlights and features
  • We offer full-service wedding planning with 25+ years of combined industry experience
  • Our 50/50 split between corporate and wedding events ensures diverse expertise
  • We provide exclusive planning services since expanding in 2019
  • Our team maintains extensive vendor relationships across Michigan
  • We offer personalized mentorship programs for emerging wedding professionals
What people say
Stunning floral designs Seamless event coordination Exceptional organizational skills Personalized attention to detail Stress-free wedding experience
Update Listing
Services
Wedding Planning
Our full-service wedding planning combines creative vision with meticulous logistics management. We guide couples through every stage from initial concept to final execution, ensuring seamless coordination of vendors, timelines, and design elements. Our expertise in budget management and vendor negotiation delivers exceptional value while maintaining artistic integrity. With over 100 successfully executed weddings, we specialize in creating personalized experiences that reflect each couple's unique story.
Floral Design
Our floral design team creates sophisticated, organic arrangements that elevate any event. We specialize in custom bouquets, centerpieces, and installation pieces using premium blooms and innovative design techniques. Our approach prioritizes seasonal availability and sustainable practices while maintaining strict budget parameters. Each design undergoes multiple consultation stages to ensure perfect alignment with the client's vision and event aesthetic.
Event Design
Our event design services transform spaces through comprehensive styling solutions that integrate floral elements, lighting, and architectural features. We develop cohesive visual narratives that extend across all event components from invitations to tabletop details. Our proprietary design process includes 3D visualization tools and material samples to ensure client approval before implementation. This service is available for both weddings and corporate events.
Corporate Events
We specialize in creating impactful corporate events that reinforce brand identity through immersive design experiences. Our services include theme development, vendor management, and execution of conferences, galas, and team-building functions. We maintain strict confidentiality protocols for business clients while delivering innovative solutions that exceed attendee expectations. Our 50% corporate client base demonstrates our industry-leading expertise in this sector.
Mentorship Programs
Our mentorship initiatives provide comprehensive training for emerging wedding professionals through structured programs and one-on-one coaching. We share proprietary systems, business tools, and industry insights developed over three decades of operation. The Mindful Wedding Planner course includes 7 core modules covering business operations, marketing, and design principles. Virtual assistant services for Aisle Planner software complement our educational offerings.
People
Emily Dawson
Owner + Creative Director + Floral Designer
Emily Dawson founded All Grand Events in 1992, establishing it as Michigan's premier luxury wedding service. With over 30 years of industry experience, she leads floral design and creative direction while developing educational programs for emerging professionals.
Lynette Ulman
Lead Planner
Lynette Ulman brings exceptional organizational expertise to our planning team, specializing in timeline creation and vendor coordination. Her meticulous approach ensures flawless execution of complex events, earning consistent praise from clients and industry peers for stress-free wedding day management.
Questions
What services do you offer for destination weddings?
We offer full-service planning for destination weddings across Michigan and can travel for events outside the state. Our expertise in logistics and vendor coordination ensures seamless execution regardless of location.
How do you handle unexpected weather changes during outdoor events?
Our planning team develops comprehensive contingency plans for all outdoor events. We maintain relationships with top-tier tent and equipment providers to ensure quick adaptation to weather changes while maintaining aesthetic quality.
What's included in your full-service wedding planning package?
Our full-service package includes vendor selection, budget management, timeline creation, design development, and day-of coordination. We also provide access to our proprietary planning software and unlimited consultations throughout the planning process.
Can you accommodate specific floral preferences or allergies?
We work closely with clients to understand all floral preferences and allergy concerns. Our designers create customized arrangements using hypoallergenic alternatives when necessary while maintaining the desired aesthetic and color palette.
What areas in Michigan do you serve?
We serve clients throughout Michigan, including Grand Rapids, Metro Detroit, Lansing, Ann Arbor, and Northern Michigan. Our team has established vendor networks across the state to ensure consistent service quality in all locations.
How do you handle vendor coordination and management?
We maintain direct communication with all vendors, managing contracts, timelines, and expectations. Our proven vendor management system ensures all parties receive clear instructions and updates through our centralized planning platform.